Standard Chartered Bank partners with LCM!
Come to the museum to experience the "value" of glass art with your own hands
As the golden breeze begins to rise and the heat gradually subsides, Standard Chartered Bank, one of the world's top 500 international banks established in 1853, has joined hands with LIULI CHINA MUSEUM to host a "Gold Leaf Glass" craft aesthetic experience event inside the iconic giant peony building at No. 25 Taikang Road, Tianzifang, Shanghai.
Two-way commitment, joining hands in cooperation
As one of the international banks with the longest history in China, Standard Chartered Bank has always maintained a positive business vitality in the Chinese market. The service philosophy of "Boundless Possibilities, Exclusive Wealth Management Solutions" advocates for the expansion of a boundaryless path to wealth advancement, seizing "new wealth opportunities," aiming to bring customers a brand-new wealth management experience. In this mutual process, Standard Chartered Bank's choice is not only due to the LIULI CHINA MUSEUM's important position in connecting traditional Chinese glass culture with contemporary glass art but also because the museum's founder and artist, Loretta Yang, has made a magnificent transformation, starting from scratch to revive "pâte de verre," which is a legendary story worth praising.
The event specially invited Mr. Huang Congzhi,
the Global Chief Designer of LIULIGONGFANG, to explain to the guests on site.
Perfect fit, double blessings
At the event site, VIP guests also discovered that the perfect fit between the two parties goes beyond this. Artist Loretta Yang's creations have been collected by 23 important museums, with wonderful works spread all over the world. Now, wanting to visit these museums in person to appreciate and experience is no longer a difficult task. Standard Chartered's Global Banking Services and lifestyle support reach across the globe, helping you achieve a global perspective. It happens to bring better experiences for guests traveling across borders, with ease and convenience. Enjoy the double happiness of travel convenience and art experience.
Mr. Huang Congzhi, the Global Chief Designer of LIULIGONGFANG, is specially invited to lead the guests into the world of glass art, to touch a piece of glass, and to experience the combination of gold leaf and glass with their own hands. The flowing splendor of the glass "feeds the eyes," and the extreme care required when applying gold leaf makes everyone exclaim with satisfaction.
During the event's intermissions, guests have the opportunity to witness nearly a hundred pieces of glass art treasures from the East to the West, from ancient times to the contemporary era, within the museum, containing emotions and inheriting skills. Against the backdrop of the fast-paced era, the inheritance of art is even more precious. Standard Chartered Bank's investment philosophy of "Inheriting Sincerity, Family Inheritance Planning" also believes that only by continuing wealth beyond wealth can we truly "see the future," which is "Inheriting Sincerity," coinciding with the museum's philosophy.
Whether it is financial management for wealth or the dissemination of humanistic emotional art;
Whether it is with a heart for the world, kindness, and resilience,
Or continuously creating works that are beneficial to people.
A joint effort allows people's hearts to resonate,
A joint effort, may generation after generation,
Connect the collection of arts and crafts value with wealth inheritance,
Standard Chartered Bank looks forward to it, and the LIULI CHINA MUSEUM looks forward to it.
